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How to support female entrepreneurs in the agrifood sector?

 Ralitsa Zhekova, Executive Director of RAPIV, joined EIT Food at an online event - "How to support women entrepreneurs in the food sector?" aimed at encouraging more women entrepreneurs to develop agri-food solutions in the Central and Eastern Europe region; overcoming the barriers and challenges that make it difficult for women to take the entrepreneurial path in the food and agriculture sector.

Within the framework of the event, experts from Bulgaria, Lithuania, Poland, Serbia, Ukraine and EIT Food tried to identify solutions and share best practices that could inspire the inclusion in women's entrepreneurship support programs of the aspect of food industry as well as gender mainstreaming in food entrepreneurship programmes.

Women entrepreneurs do not receive enough support, not only financially. A recent study conducted by EIT Food identified the success factors and barriers within various entrepreneurship programs that either help or hinder women's engagement.

The main problems facing women entrepreneurs in the agri-food sector and the solutions identified during the event are:
Low self-esteem is often the main reason why women are not considered potential entrepreneurs. Women often fear failure, which can prevent them from applying to programs or taking risks. Facing this fear and building resilience can boost self-esteem. Women need this encouragement to gain faith in themselves and their ideas.
Training programs designed to develop positive self-esteem and confidence are essential. Educating women about financial tools can help increase their confidence. Also, psychological training in programs to help women overcome mental barriers and build leadership skills.

Success stories, especially those that describe challenges and emphasize motivation and persistence, are vital to attracting more women into the food industry sector. An example was given of a female entrepreneur who started a business at age 70 after retiring. Before that, she was unsure she had the skills to run a company. Now not only is she successful, but so are her daughters who have joined her in the business venture.
 
Another expert gave the example of vulnerable women in Ukraine, including wives of veterans, who offer peer support from existing entrepreneurs.
Women are often the drivers of innovation, especially in rural areas. Therefore, using all possible means to reach these women, including building networks to reach remote areas and making the food processing sector attractive, is crucial. Gaps in support programs aimed at rural areas were pointed out and the success story of a woman over 50 who started a beekeeping business in a small village and later turned to the production of honey candies was shared.
Women tend to be more resilient and have a higher pain threshold in business, suggesting that they are strong and resilient entrepreneurs.
Women tend to be more resilient and have a higher "pain threshold" in business, suggesting that they are strong and resilient entrepreneurs.. 

Data related to women's entrepreneurship is critical for several reasons. They highlight the unique challenges and opportunities women face in starting and running a business. Understanding these factors can lead to better support systems and policies that encourage more women to become entrepreneurs. Data helps measure progress. By tracking the number of women-led businesses over time, we can see if efforts to promote gender equality in the business world are working. The data can reveal economic impact and inspire other women. Success stories and statistics show that entrepreneurship is achievable for women, potentially motivating them more to pursue their business dreams.





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